As an effective channel to convey product information to consumers, product packaging box has been paid more and more attention by enterprises. However, when a wide range of gift boxes are customized and placed on supermarket shelves to promote the product itself to consumers without words.

怎樣讓產品包裝盒傳達更多的信息，對消費者產生更多的視覺吸引，已經成為企業所面臨的共同問題，而創意包裝盒已經成為企業的首選。

How to make the product packaging box convey more information and produce more visual attraction to consumers has become a common problem faced by enterprises, and the creative packaging box has become the first choice of enterprises.

創意包裝盒不但能夠達到吸引消費者眼球的功能，還可以傳達產品的理念并產生品牌識別的效應，成為一個立體化、多元化的系統結構。

Creative packaging box can not only attract the attention of consumers, but also convey the concept of products and produce the effect of brand recognition. It has become a three-dimensional and diversified system structure.

其實“消費者在購買一件產品時往往會產生品牌識別，這就是為什么很多人都會買固定品牌產品的原因。

In fact, "consumers often have brand recognition when buying a product, which is why many people buy fixed brand products.

一旦消費者遇到該品牌的產品會產生一種親切感和認同感，而這種感覺往往會縮短消費者在購買產品時的決策時間，產生快速的購買決定。創意包裝由于其獨特性、唯一性，往往能夠加快、加深這種認同感的形成”。

Once consumers encounter the products of this brand, they will have a sense of intimacy and identity, which will often shorten the decision-making time of consumers when purchasing products and produce rapid purchase decisions. Because of its uniqueness and uniqueness, creative packaging can often accelerate and deepen the formation of this sense of identity ".

其中最關鍵的是材料是包裝設計的重要環節，直接關系到產品包裝的整體功能和經濟成本、生產加工方式及包裝廢棄物的回收處理等多方面的問題。

The most important thing is that materials are an important link in packaging design, which is directly related to the overall function and economic cost of product packaging, production and processing methods, recycling and treatment of packaging waste and so on.

而產品包裝作為產品的直接衍生品，往往在消費者拆開產品或使用完產品以后便成了垃圾。因此產品包裝是否環保顯得極其重要。

As a direct derivative of products, product packaging often becomes garbage after consumers open the products or use them. Therefore, whether the product packaging is environmentally friendly is extremely important.

隨著社會以及消費者對環保的認知度越來越高，產品禮盒制作包裝材料的綠色環保已經成為企業、設計師、消費者所共同關注的問題，能夠循環利用、再生利用的綠色環保包裝也已經成為我國包裝產業發展的潮流。

With the increasing awareness of society and consumers on environmental protection, the green environmental protection of product gift box packaging materials has become a common concern of enterprises, designers and consumers. The green environmental protection packaging that can be recycled and recycled has also become the trend of the development of China's packaging industry.